Tuesday 28 September 2010

Advert Ideas - Feedback from peers

Feedback from peers about our advert ideas

We got positive feedback about our first advert where a woman wakes up feeling a mess but as soon as she sprays the perfume she is transformed into a beautiful and confident woman. Then she does a catwalk displaying the perfume at the end. People said that they think the colour concept of the advert would be effective as the first half when she feels horrible and tired is done in black and white and when she’s got the perfume on its in colour. This goes with our French slogan ‘Add some colour into your life’.

Others thought that Belle is a common name. However i feel this name isn’t common as there isn’t to my knowledge a perfume out called this. Also I think when translated in English it fits with our first advert and the image of the perfume, that it will transform you and make you feel confident, sexy and beautiful. In English Belle means beautiful. One group mentioned that the 2nd advert sounded boring and dull. In the second advert teenage girls are going to be getting ready to go out and there laughing and talking to each other about the party. Then the taxi arrives and they all go to leave the room after grabbing their belongings. Just as there about to go they remember to spray themselves with the perfume. The advert finishes with a zoom onto the perfume lying on the bed. I think that because it was explained very briefly the advert may have sounded boring and dull. I think that the finished advert should be good as similar adverts have been done. Just in case we have thought of a back up idea if this one doesnt work.

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